Air France-KLM gives shareholders a Second Life

Air France-KLM invites its shareholders to discover a new space in Second Life dedicated to information and dialogue concerning the financial life of the Group.

Air France-KLM shareholders can visit An Island in the Sky, a website hosted by Second Life which the carrier is billing as "a new platform where shareholders can meet, share information and get updates on the latest financial news from the group".

Among the documents available to shareholders will be an interactive library containing the carrier's most recent financial publications, interactive 3D stock market information, a virtual auditorium for interactive meetings, a space dedicated to Corporate Social Responsibility, a “lounge” where they can consult a photo library and corporate videos, and The Air France Museum, with scale models and posters from Air France and KLM.

Air France-KLM chairman Jean-Cyril Spinetta says of the new website: "The Second Life universe gives our shareholders a place to learn about the Group and exchange information and ideas in a convivial, interactive environment. As they discover the different spaces, visitors understand the assets that have made Air France-KLM the leader in Europe and worldwide, and will enable it to emerge stronger from the current extremely difficult period".

The “Air France-KLM island” designed for the Group’s shareholders is unique in concept, and proposes an innovative channel for financial communication that allows them to dialogue “in world”, and to learn about the Group’s strategic orientations and plans as well as prospects for growth thanks to forums organized on a regular basis.

The space will take visitors, known as “Residents”, on a high-flying tour through the different structures that are open to them, powered by their special “jetpack”. The first users will benefit from a “freebie”. A “hub” system will let them navigate rapidly from one building to another.

The space which is above all designed for shareholders is also open to members of the general public wanting to learn more about the Air France-KLM Group.

All information provided on the island is in both French and English.

Air France Press Department KLM Corporate Communications
Brigitte Barrand/Marina Tymen
Tel: + 33 (0)1 41 56 56 00 Tel: +31 (0) 20 6494545
http://corporate.airfrance.com/
http://www.klm.com/


About The Build

Air France-KLM asked imarginal.com to design and build its island in Second Life.

On the dedicated Website at http://www.airfranceklm-sl.com/, you will find an introduction by

Jean-Cyril Spinetta, a video presentation of the island, and a slide show and documents that can be downloaded.

All this information can also be accessed at http://corporate.airfrance.com/