Air France and its new bar code

A new logo to accompany Air France in shifting the emphasis from its status as the world's leading air carrier to that of a global brand.

By merging the words «AIR» and «FRANCE», the company asserts its international status while preserving its traditional values, and thus becomes a true Brand. This new logo has become the signature for Air France's new ambitions. Despite still being officially referred to as "Air France" in two words, the logo is set as one word. Its saving grace is that the typography is quite handsome and alone worth the upgrade. 

Operating since 1933, Air France has become one of the biggest and most recognized airlines in the world, traveling to nearly 100 countries. A new identity, replacing its last update since 1975, has been designed by Brandimage.

For the first time Air France integrates a monogram in its identity system. Powerful and lively the red accent is both a graphic and architectural sign. 

The new logo highlights Air France's desire for excellence and echoes the airlines's position as leader in international air travel. 

The exclusive typography Brandimage designed for Air France with light and elegant lettering combines with a dynamic red accent to underscore Air France's dedication to serving its clients at the best.

When Air France was formed in 1933 from the merger of various airlines, it adopted the logo of Air Orient, a hippocampe ailé (winged sea-horse), which has served as the icon for Air France and its parent company on and off through the years. I'm not entirely sure what role this latest iteration plays in the identity, but it sure is beautifully crafted.

Refined lines with a slight curve jazz up the tricolor flag on the aircrat's tail. Overall, a nice, elegant update.

Air France reveals updated logo

Over the past few years, Air France has been committed to bringing its brand image up to date. Today, Air France unveils an important new stage, its revamped logo.

 

Designed by the Brandimage agency, the logo is now just one word, in an elegant style and with a lighter typography. 

« This new graphic identity, underlined François Brousse, Air France Vice President Corporate Communications, aims to express what Air France represents today, i.e. an airline which is proud of its national identity and its values, but which has also become a global brand through the creation of the Air France KLM Group, with more than half of its customers living outside France. »

The national colours remain present on the aircraft’s tail fin and fuselage:

• navy blue, predominant for 75 years, evokes the brand’s historical capital and the airline’s efficiency,
• white, the colour of excellence, suggests well-being and the French travel experience,
• the bright red accent, punctuates and energizes the brand, underlining both French chic and the attention paid to Air France customers by the airline’s staff, both on the ground and on board. 

“This new identity, which is both elegant and contemporary, represents the fundamental changes Air France has seen over the past few years. Thanks to the coherence between the old and the new logos, we can ensure a gradual transition for our passengers”, said François Brousse.

To avoid additional costs, the changes to aircraft will be made gradually. Aircraft will be painted with the new livery during fleet maintenance operations, and new aircraft will be rolled out with the new logo.

 

View the video

 

More about Air France’s three brand values:

• The logo, the standard-bearer of our brand’s three values of Excellence, the Art of Travel and the Human Touch, inspires trust in our customers and makes them feel safe;

• Excellence: this ambition demands a policy of constant innovation and compliance with a set of service standards which are among the industry’s most stringent and efficient;

•  The Art of Travel: Air France uses its culture of French lifestyle to reinvent the art of travel and make it an outstandingly pleasurable experience;
  

• The Human Touch: this commitment is based on a dual responsibility: the safety and well-being of our passengers and respect for the environment.

Air France confirma nova identidade visual

A Air France revelou hoje a nova identidade visual cuja substituição nos aviões será feita de forma progressiva para evitar custos extraordinários.

A integração do novo logo será feita ao ritmo de entrega dos novos aviões e nas operações de manutenção da frota ocasiões que se aproveitarão para pintar os aparelhos, diz uma nota da companhia aérea.

O novo logo foi criado pela agência Brandimage e “Air France” passa a ser lido numa só palavra (“AIRFRANCE”) e pretende transmitir uma imagem de companhia fiel à sua identidade nacional e aos valores que lhe estão ligados, diz um comunicado da empresa que cita François Brousse, diretor de comunicação da Air France.

O executivo acrescenta que ao mesmo tempo que transmite essa imagem de fidelidade nacional, a companhia, através da criação do grupo Air France-KLM, tornou-se também numa marca mundial dos quais mais da metade dos clientes são estrangeiros.

O novo logo, visto como “elegante e moderno” mantém as cores nacionais da bandeira francesa, o azul marinho, o branco e o vermelho e “traduz a evolução que a Air France teve ao longo dos últimos anos” e, graças à coerência entre o antigo e o novo logo, permite-se assegurar uma transição progressiva aos olhos dos clientes, diz ainda o executivo citado no comunicado.

source: Air France Corporate

Air France, KLM et WestJet "together as one"

Air France, KLM et la compagnie canadienne WestJet ont signé le 4 Février un protocole d’accord en vue de développer de nouvelles relations commerciales entre les trois compagnies.
Cet accord permet de préparer la mise en place de vols en partage de code à la fin de l’année 2009 ou au début de l’année 2010.

Auparavant, les compagnies exploreront d’autres domaines de coopération interline, à savoir l’acceptation réciproque des billets électroniques ainsi que l’enregistrement de bout en bout des passagers et de leurs bagages, sous réserve de faisabilité technique. Une coordination en matière de programmes de fidélité sera également étudiée.
Les partages de code devraient concerner les vols d’Air France, de KLM et de WestJet en correspondance sur les hubs de Calgary, Montréal, Toronto et Vancouver.

Le protocole signé marque, pour WestJet, une étape importante pour le développement de son réseau, lui permettant d’offrir de nouvelles destinations à sa clientèle.
Pour Air France et KLM, c’est le renforcement à terme de la position du groupe sur les lignes de et vers le Canada, avec un choix très large de villes desservies.

A compter de mai 2009, Air France lancera un quatrième vol quotidien entre Paris et Montréal et KLM ouvrira la ligne Amsterdam-Calgary, à raison de cinq fréquences par semaine. Air France et KLM assureront alors un total de 67 vols hebdomadaires entre Paris-Charles de Gaulle/Amsterdam-Schiphol et Calgary, Montréal, Toronto et Vancouver.

WestJet

WestJet, la première société aérienne à bas tarifs du Canada, exploite des vols réguliers dans un réseau de 55 villes en Amérique du Nord et dans les Caraïbes. Nommée une des sociétés les plus admirées en matière de culture d'entreprise en 2005, 2006, 2007 et 2008, WestJet est à l'avant-garde des voyages à petit prix au Canada. Sa flotte de 76 appareils Boeing 737 de dernière génération offre de l'espace additionnel pour les jambes et des fauteuils en cuir, sans oublier la télévision en direct de Bell Télé. Avec la livraison prévue de 45 autres appareils portant à 121 le nombre d'avions de son parc aérien en 2013, WestJet cherche à devenir le premier choix des voyageurs. Informations sur www.westjet.com.

source: Air France Corporate